SALES & MARKETING STRATEGY COURSE
EXPECTED OUTCOMES OF THE COURSE
- Develop marketing plans for each phase based on company strategy.
- Build a brand positioning strategy.
- Identify target customer segments.
- Complete the market research process.
- Learn how to resolve conflicts between sales and marketing teams.
COURSE CONTENT
SESSION 1: GATHERING INFORMATION FOR BUSINESS STRATEGY
- Methods for understanding and researching the market
- Importance of STP research and analysis
- Marketing 4.0
SESSION 2: CUSTOMER INFORMATION ANALYSIS
- Target customer analysis
- Understanding customer insights
- Analysis of product characteristics, behaviors, and awareness
- Build a profile of your target customer
SESSION 3: BRAND ANALYSIS
- Brand – intangible assets of enterprises
- Positioning – Segment: brand vision and people
- Brand Identity System: brand communication
SESSION 4: PRODUCT ANALYSIS
- How new products bring success
- The process of launching new products from idea to market
- Creativity in developing new products
- 10 Steps to launching new products
SESSION 5: FINALIZING BUSINESS STRATEGY
- Build marketing strategies and business goals
- Build distribution policies
- Brand Communication Planning
- Team Training
Course information
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Opening
24/07/2023
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Number of sessions
5 Session
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Time
Mon – Wed – Fri or Tue – Thur – Sar
(6h30 – 9:00 PM)
Fridays and Saturdays
(9:00 AM – 4:30 PM)
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Form
Offline/ Online
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Tuition
Offline: 5.900.000VND
Online: 4.200.000VND
STUDENT RIGHTS
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CERTIFICATE
Nationally valid certificate
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COACHING
2-hour coaching with an expert
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WARRANTY
Lifetime course warranty
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EXCHANGE
Join the community to connect with entrepreneurs
FEELING STUDENTS
ACTIVITY PICTURES
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REGISTER FOR CONSULTATIONS
The BGS Leadership Institute team will contact you directly to provide detailed information about the training program.