SALES & MARKETING STRATEGY COURSE
EXPECTED OUTCOMES OF THE COURSE
- Develop marketing plans for each phase based on company strategy.
- Build a brand positioning strategy.
- Identify target customer segments.
- Complete the market research process.
- Learn how to resolve conflicts between sales and marketing teams.
COURSE CONTENT
- Methods for understanding and researching the market
- Importance of STP research and analysis
- Marketing 4.0
- Target customer analysis
- Understanding customer insights
- Analysis of product characteristics, behaviors, and awareness
- Build a profile of your target customer
- Brand – intangible assets of enterprises
- Positioning – Segment: brand vision and people
- Brand Identity System: brand communication
- How new products bring success
- The process of launching new products from idea to market
- Creativity in developing new products
- 10 Steps to launching new products
- Build marketing strategies and business goals
- Build distribution policies
- Brand Communication Planning
- Team Training
Course information
24/07/2023
5 Session
Mon – Wed – Fri or Tue – Thur – Sar
(6h30 – 9:00 PM)
Fridays and Saturdays
(9:00 AM – 4:30 PM)
Offline/ Online
Offline: 5.900.000VND
Online: 4.200.000VND
STUDENT RIGHTS
Nationally valid certificate
2-hour coaching with an expert
Lifetime course warranty
Join the community to connect with entrepreneurs
FEELING STUDENTS
“The BGS Global Leadership Institute course is tailored towards small businesses, making it a perfect fit for his company’s current size and financial situation. In addition, it has provided me with the skills to manage and evaluate his employees more effectively, resulting in less time spent monitoring their progress but still achieving the desired outcomes.”
“After sending my management team to the BGS Global Leadership Institute training, I was pleasantly surprised by the transformational results. Besides, the team successfully built the company’s goals, strategies, and management methods, as well as developed detailed job descriptions for each position. The plans and reports presented were impressive and left her thoroughly satisfied with the outcomes.”
“As the head of the human resources department, I acknowledge that retaining top talent and building a succession team can be challenging tasks. However, both I and the company’s leaders were able to develop new policies, implement quality training, and devise more effective human capacity assessment strategies to work towards a common goal after attending the BGS Global Leadership Institute course.”
ACTIVITY PICTURES
REGISTER FOR CONSULTATIONS
The BGS Leadership Institute team will contact you directly to provide detailed information about the training program.
The most interested course
